Today’s Sonoma County Real Estate Agent
I provide expert real estate services as your North Bay real estate insider. Let me guide you through buying or selling your home. Cal BRE#: 01974239
Buying a Home
Choosing a home to purchase is a highly personal experience. A truly effective Realtor is one who not only knows the market, but, more importantly, knows her clients. This is true whether you are purchasing your first house or your fifth. I describe one of my greatest qualities as empathetic intuition. I listen like few can. And I hear what clients mean in addition to what they say. It is this unique skill, coupled with my knowledge of the market inventory, that make buying clients so glad they chose me as their Realtor. If you are ready to find the home of your dreams, I am eager to help you find it.
Set Up Search Criteria, Online Search and Viewing Properties
After we meet, I will establish listing alerts which provide frequent inventory updates tailored to your criteria. When you see a property that interests you, I will check the showing instructions, and arrange a time for you to view it. Some clients prefer me to preview the property and advise whether it is worth their time to view it. Whatever method you choose, together, we will find your dream home.
Making an Offer
Once we find your dream home we then begin negotiations with the seller. This is when my 30-year legal career works to your advantage. As they say, “The truth is in the details.” My preferred approach is to begin with a comparative market analysis (CMA) to determine the fair market value of the property. I will then use my people skills with the listing agent and find out, to the extent possible, the environment in which our offer will be received. The market is a living, breathing animal which sheds its skin at infrequent intervals. The environment in which an offer exists will determine the factors we will rely upon to ensure our offer is competitive.
Contingency Period to Closing
A contingency is a provision in a real estate contract that specifies the contract would cease to exist upon the occurrence of a certain event. This is so important. At the time of the offer, we only know what we see and what the seller has disclosed. The contingency period is our time to confirm that the home you are buying is a dream come true, and not a recurring nightmare. Timing is everything, and there are no second chances. Just about any pertinent subject, term, or condition can be included in a contingency. Generally, contingencies include purchase money loans at a stated interest rate and term, property inspections (general, pest, roof, plumbing, etc.), and an appraisal. The results of inspections during the contingency period can be used to further negotiate seller concessions. During this time, we will prepare our own disclosures and we will be in contact often. To me, this is the most exciting time of the entire process and it culminates in the greatest moment of all – the moment I deliver the keys of your new home to you!
Even after closing, I am available to you. I can answer questions or provide referrals to vendors. I typically stay in touch with my clients for years after closing and I am always happy to help you in any way that I can.
Selling A Home
Thinking about Selling? In preparing a property for listing, I look at it with a critical eye. My goal is to provide you with a successful market plan, which includes listing price, method of receiving and reviewing offers, and whether small improvements or repairs will return more to you than the cost and effort in making them. You will make the final decision in all matters, but you will be armed with all of the information and insight a true professional can provide. Your home holds enormous value. Call or email me when you are ready to unlock that value and convert it to cash. I would love the opportunity to earn your business. How much is your home worth? Ask me for a market analysis for your property. I will provide a report for your home and current market conditions. I look at three sets of data designed to provide a solid basis for analysis: homes in the market that have recently sold, homes that are currently under contract (in escrow) and homes that are currently listed for sale (active properties). Additionally, I take into account where you are in the selling season, as well as whether the market is tending towards a heating or cooling trend. By taking into account more than just comparative market analysis data, I can price your property competitively, help you get the most for your property and set reasonable expectations prior to listing. Preparing your home for sale Our homes are meant for living, not for showing, but research makes clear that buyers seek out retail experiences. Homes that are staged provide that retail experience and buyers respond by bidding up the price or seeking fewer concessions, or both. We will work together to prepare your property for sale. That preparation may include a discussion about professional staging. The final decisions is yours, but, as in all matters, you will benefit from my experience, insight and contacts in the industry. Effective marketing The real estate sales process, like the rest of society, has felt the changing effect of new communications technology. Today, most buyers receive that all-important first impression of a home, not from the neighborhood, the landscaping and its fragrances, commuting convenience, or the home’s proximity to services. Instead, buyers filter their viewing and visiting decisions through static photos on their cell phones, tablets, or computer monitors. The single most important decision a seller can make is to hire a Realtor that understands today’s buyer and buying conditions. I work with a professional photographer, ensuring your property is presented in its best light. I create a single-property website for each of my listings and target each marketing venue to drive buyers to the site with high definition photos. I track website metrics so that I can gauge interest and make adjustments to online marketing efforts when appropriate. I host home openings so that potential buyers can see more than just a picture. I talk up the property to other realtors in the market who may be representing buyers looking for that perfect home. In addition, I utilize non-traditional market avenues, all designed to make sure your home sells fast and for the right amount.
Why You Should Choose Me As Your Realtor
When choosing a Realtor, consider that you will work directly with me from start to finish. I became a Real Estate Broker after working many years as a paralegal for some of the top firms in Los Angeles and Santa Rosa. My experience in the high pressure world of litigation and transactions makes me a strong and effective real property advocate, but it’s my warmth and sincerity that have led many clients to choose me as their Realtor within moments of meeting me. There is no substitute for skill and insight in the business of real estate. I offer a marketing plan that puts a seller’s home directly in front of buyers who are willing, able and ready to buy. I have a proven track record of great client relationships and satisfaction. Buying a home is one of the most important financial decisions one can make. I honor the buying process by imagining I am purchasing the home for my own family. I possess unmatched patience and the willingness to speak up if I feel a client should keep looking rather than settle for a home that isn’t quite right. My goal is to give you a real estate experience that is one of the very best in the industry.
I moved to Santa Rosa over 25 years ago because I recognized it was a wonderful place to raise a family. Three sons and three step-children later, my roots in Sonoma County run deep. I was involved with Rotary and Go Red for Women, which encourages awareness of the issue of women and heart disease with the American Heart and Stroke Association. I also served as a Board Member and Age Group Coordinator for Santa Rosa South Youth Soccer Club and have coached youth soccer. I trained for and participated in several half-marathons and various other organized runs with a local running group. I also help my husband run a local business. These experiences give me a strong tie to our community and a deep familiarity of its varying neighborhoods. My clients benefit from my rich local knowledge in helping them find just the right home or buyer for their home.
Real Estate Broker – President, Bay Laurel Properties, Inc. – First Time Buyer Specialist (FTBS) Certification – National Association of Realtors (NAR) – North Bay Association of Realtors (NORBAR) – California Association of Realtors (CAR) – Bay Area Real Estate Information Services (BAREIS/MLS) – Sonoma County Bar Association, Paralegal Section
When you list your home with me as your agent and broker, you not only get my personalized service, you also get the backing of influential marketing channels. From traditional real estate marketing exposure to online marketing campaigns designed to reach your target homebuyer audience, I will find the right buyer for your home.
New homes are listed daily. It’s my job to stay ahead of the market at all times. I work with a network of other local agents to get the inside scoop on upcoming listings. This ensures I know what’s hitting the market and when. My job is to find you a home – and to get there first.
Free Home Evaluations
Discover what your home is truly worth. I will provide a complimentary comparative analysis on your home that will support you in making informed decisions in order to sell your home.
C. Haas, Client
John & Karen Wong, Client
Jeffrey Rhoades, Client (2nd Sale - 2020)
J. Tipton, Client (2020)
D. Christopher, Client
E. Flower, MD, Freestone, CA
J. Rhoades, Client (1st Sale - 2017)
completion in the most challenging circumstances.
R & C Evans, Clients (1st Sale - 2016)
Maria Hughes, Client
S. Long, Client
Debbie Smith, Client
Richard Oberg, Client
A. Miller, Client
Kerry Mays, Client
T & S Catalano, Clients
Susannah Thorpe, Client
Kimberly Myers, Client
Vicki White & Sharon White, Clients
Chris & Rheannon Evans, Clients (2nd Sale - 2020)
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